The most important part of the project was to come up with a visual identity that the client can relate to. With enough communication, a color palette consisting of bright, playful colors have been chosen. The colors are the same as nature’s main elements, brown as the soil and green as the trees. A special orange color was chosen to be an accent color complementing the palette.
The curvy “Balsamiq Sans” was used for headings paired with the highly legible Roboto for all body text.
